The Core of a Culture
Programme Skate and Sound
By Virginia George
Editor in Chief
(photos by Jeremy Newhouse)
Those who love music and skateboarding will tell you, it’s not just a hobby, it’s a way of life. This concept is the core of Programme Skate and Sound. Open in the Spring of last year, Skate and Sound has been filling a niche appealing to a multitude of age groups and cultures in the Fullerton community.
The shop is more than just a place to find skateboarding hard goods, apparel, shoes and music (used & new vinyl and CDs). It’s a place where you’ll get a good product and personal connection with the four friends who started the business.
Fabrizio Santos – the professional skater from Brazil, Efrem Schulz – the lead singer of Death By Stereo, Chris Gronowski – the operations manager and Kevin Fewell – the business manager, make it their goal for customers to have an experience in their store. With plans to bring the artistic community in Fullerton together, Programme Skate and Sound has had and still plans to invite live music, art shows, poetry readings and disc jockeys to their eclectic shop.
Schulz has been the frontman for the metal/hardcore southern California band Death By Stereo for more than 10 years, and he is the rock star of the business who is dedicated to making it a welcoming environment for all artists. “Anyone that knows about skating knows that the arts and music go hand in hand,” says Schulz. “We want to market to kids, their parents, and pretty much everyone. There’s so much musical history that originated in Fullerton and it’s a way we can bridge the generation gap.”
Santos, also known as “The Breeze,” hopes to preach the good news of life on four wheels to the masses. His appearances on Fuel TV, X-Games and other skateboarding media outlets are what make him the Pro-Skater star of the shop. “Moving to America to skate was one of the best things that happened to me,” says Santos, “so when Chris invited me to be a part of the shop it blew my mind and I wanted to make it happen.”
Gronowski’s diverse background in music has allowed him to experience first hand how different cultures affect the sport of skating. “We all come from different ethnicities and backgrounds so naturally, without even trying to make an effort, diversity just comes out and the growth of skateboarding is hugely based on diversity,” says Gronowski.
With all four friends being successful in different fields, they all agree that the city of Fullerton is nostalgic and couldn’t imagine having their shop anywhere else. “Fullerton is a great town and we love it,” says Gronowski. “We spent a lot of time at Bionic records spending half of our paychecks.” Programme Skate and Sound plans to offer skating demos soon, but if you’d like to find skate goods, clothes and music, and occasionally enjoy some great sales, live music and BBQs, keep them in your radar.
(originally published February 24, 2012)